Private label, products to differentiate

in private label when you look for products to differentiate, and improve upon, how do you go about getting this manufactured? I understand the concept of differentiation and finding a strong way to improve a product, but how do you exactly communicate this to suppliers and make this happen. Are we talking about finding products slightly different but off the shelf from Alibaba etcetera, or does it mean somehow customising a product off the shelf to make it unique? if so there is really not much information that I can find online about the process of doing this. Lots of youtubers saying Differentiate, but how to do so?

Answer: You can differentiate in many ways

Let’s say you are selling a Phone Case…. here’s what you can do..

– Sell the Phone Case with screen protector (bundle)
– Sell the phone case with various designs
– Sell phone case with grip/handle
– Sell phone case with built in battery