Amazon brand not renewal/reapply?

Have you been told instructions that you have to re apply for Amazon brand registry. Did you have a brand registered years ago and Amazon have had all your trademarks certifications and numbers for years?

Your existing brand pages are visible but can’t access them apart from USA?

Seems very odd? Has this happened?

Answer: I’m assuming you signed up for Brand Registry Pre Brand Registry 2.0 – so yes, you had to “sign up” again to Brand Registry 2.0 even if you were registered in the original Brand Registry…

And you need to sign up for a BR 2.0 account in each Amazon marketplace you sell in, and then provide authorisation from the main BR 2.0 account (where you first got brand registry) to all of the “satellite” BR accounts.

It’s legwork to setup – but useful in the long run that stuff is separated out by marketplace