The process of selling on Amazon is the same for the most part. However, we have to take a few extra steps when selling a private label product.
Once we set up our Amazon account, here’s what we need to do to list our item on the platform and start selling:
The process of selling on Amazon is the same for the most part. However, we have to take a few extra steps when selling a private label product. Once we set up our Amazon account, here’s what we need to do to list our item on the platform and start selling:
Since our product is brand new, there won’t be an existing listing for it. So, we’ll have to create one from scratch. Make sure to optimize our listing with high-quality images of our product, an enticing product description, and a list of all the product’s features and benefits.
Although not mandatory, it’s a good idea to enroll in Amazon’s Brand Registry Program. This will give us access to several marketing features to help us promote our brand and protect us from trademark infringement.
Once our listing is live, it’s a good idea to use some advertising to promote it. Amazon PPC ads are a great way to raise awareness of new products and will help us generate more sales while we’re still establishing our brand. The above information will provide us with the essential steps we need to take to start selling private label products on Amazon. Following Are Tips and Tricks to start the journey
To sell our product on Amazon, it must have a UPC code. Barcodes are easy to obtain, and we can buy one from GS1. Just be careful of barcode resellers, as this is not a legitimate way to buy UPC codes.
It’s also a good idea to get a manufacturer part number from our supplier. Although not required, this number is used in Amazon searches and could increase the visibility of our listing.
When we sell our own private label product, we’ll need to develop our own branding and packaging. If we don’t know how to do this ourselves, we can hire a designer from sites like Upwork, or Fiverr. We should be able to get professional-looking branding for a reasonable price.
Some items, like clothing, fashion, and other apparel items, are restricted, and we’ll need approval from Amazon to sell them. If we’re interested in selling these types of products, look into the many ungating services available, as they can help us unlock these categories.
If our product is incredibly unique, it may be eligible for a patent. By filing a patent, we can prevent other sellers or other companies from copying our design.
Selling private label items on Amazon is an excellent business strategy, and anyone can do it. And once we establish our brand, we can create multiple products to sell to grow our business even further. If we’ve always dreamed of having our own unique brand and products, now is the time to make it happen.